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Data Privacy Statement / Imprint LinkedIn

This document contains the relevant provisions which are to be made part of the Linkedin Channel as ‘Data Privacy Statement’ and ‘Imprint’.


Legal Notices are sub-categorized as follows:

1.    Data Privacy Statement
2.    Imprint

Data Privacy Statement

This Linkedin social media channel (hereinafter the “Social Media Channel“) is provided by Biotest AG (hereinafter “us” or “we”). For further information regarding the provider of the Website, please refer to our imprint.

We attach great importance to the protection of your privacy when using this Social Media Channel; the purpose of this statement is to inform you how your data is processed by Biotest, when you use our Social Media Channel.

This Data Protection Notice explains how and for what purposes Biotest uses your personal data and which rights and options you have in this respect. 

Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Social Media Channel requested by you (Art. 6(1)(b) General Data Protection Regulation - GDPR).


I. Using our Social Media Channel

1. Using the comment, message-, InMail function

You can contact us directly via comment-, message- or InMail functions available on our Social Media Channel. 

When you visit our Social Media Channel, we process your actions and interactions with our Social Media Channel as the operator of the Social Media Channel in question (e.g. the content of your messages, inquiries, posts or comments you address to us or leave on our fanpages or if you like or share our posts) as well as your publicly accessible profile data (e.g. your name and profile picture). The personal profile data that can be accessed publicly depends on your profile settings, which you can adjust yourself in your settings on the particular social media platform (for further information in this regard, refer to https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy). 

Please make sure in general not to transmit or share sensitive data or confidential information (e.g. application documents, bank or payment details) via social media platforms; we recommend you use a more secure transmission method, such as email or post). We operate our Social Media Channel and process the abovementioned data in order to provide information about us and our products as well as to communicate with our followers and prospects. 

The data is processed in pursuit of our legitimate interests mentioned above (Art. 6, Section 1 (f) of the GDPR) and in order to respond, if necessary, to any messages, inquiries, posts or comments you address to us (Art. 6, Section 1 (b) of the GDPR).

2. Reporting of Adverse Events

This Social Media Channel is not intended or designed for communications regarding undesired side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Biotest products.

If you nevertheless report to us an adverse event or other pharmacovigilance relevant information to a Biotest product, we will use and share this data solely for pharmacovigilance purposes. Biotest ensures that personal data in the submitted reports are treated in strict confidence according to European General Data Protection Regulation and the German Federal Data Protection Law. All data in the report is collected in our pharmacovigilance database and are processed and evaluated by medical professionals at Biotest. Submission of the printed report is possible via e-mail, mail or fax. Biotest is obliged to report pharmacovigilance relevant information to health authorities worldwide. For further information relating to the purpose of data collection, handling of the reports, retention period and Information requests about the handling of your personal data etc., please note our detailed privacy notice for Pharmacovigilance at https://www.biotest.com/de/en/contact/reporting_of_suspected_adverse.cfm. 

3. Using a like-button function

Anyone who clicks the "Like" button sends information to the platform provider, who again provides us with information about the average age structure, place of residence, gender, language and activity of all users who used a “Like” button function with regard to our Social Media Channel. In addition we receive the self-selected user name when clicking a “Like” button. For more details on the data the platform provider collects in this regard, please use these link: https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy


II. Social Media Management Tool

We use a social media management tool to administrate our account and manage the content we share on our Social Media Channel as well as our visitors’ engagement with us (Art. 6(1)(f) General Data Protection Regulation). 

The social media platforms also provide us with anonymous usage statistics (analytics services or page insights data) for our fanpages based on the actions and interactions of our followers e.g. 

  • Like comments,
  • share comments, 
  • number of followers, 
  • individual page areas accessed, 
  • filter messages to identify and delete spam
  • coverage of a post, 
  • statistics on followers according to age, language, background or interests,demographics, career level, company size, industry;
  • Number of impressions
  • Number of visitors
  • Engagement Level
  • Number of shares


We use this information to understand the use and coverage of our posts, to evaluate contents and identify user preferences and also to tailor our Social Media Channel to our target group as effectively as possible. 

We cannot access or influence the creation and processing of these usage statistics and the underlying data, rather this is done under the responsibility of the operator of the respective social media platform and without it being possible for us to view personal data of individual followers or users (for further information in this regard, https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy) 

This data is processed in pursuit of our legitimate interests mentioned above (Art. 6, Section 1 (f) of the GDPR).

We keep a record of your engagement with us for as long as you keep regularly engaging with us. We delete your record of engagement if you have not engaged with us for more than 2 years.


III. Social Media Listening

We conduct so called social media listening. Social media listening is the process of identifying and assessing what is being said about a company, individual, product or brand on social media channels. We use social media listening services exclusively on publicly accessible content to 

  • Perform keyword searches across social media channels;
  • View the volume of conversation whenever users interact with our brand;
  • View visual analytic displays of conversation trends over a specified time range;
  • Search, filter and analyse conversation streams and
  • Monitor publicly available opinions, statements or other interactions on social media channels from certain individuals or entities that are important for us and our business (so called thought leaders).
We perform social media listening on the legal basis of the statutory permission which allows a processing that is necessary for pursuing a legitimate interest, namely the above described purposes on what we use the insights of social media listening for (Art. 6(1)(f) General Data Protection Regulation).


IV. Transfer of data for commissioned processing

We work with service providers (e.g. IT service providers or advertising and content agencies as well as personnel consultants) when creating our fanpages (these partners help us to create our posts and provide and optimise our fanpages and recruitment processes). Insofar as these service providers process personal data on our behalf, we have concluded contract data processing agreements with them and have agreed appropriate guarantees to ensure that personal data is protected. We exercise great care in choosing our service providers; they process personal data exclusively for the purpose of fulfilling their tasks; they are bound contractually by our instructions; they use suitable technical and organisational measures to protect personal data and they are auditet by us.


V. Processing of data outside the EU / the EEA

Your data will in part also be processed in countries outside the European Union (“EU”) or the European Economic Area (“EEA”), which generally have a lower data protection level than European countries. In such cases, we will ensure that a sufficient level of protection is provided for your data, e.g. by concluding specific agreements with our contractual partner, or we will ask for your explicit consent to such processing.


VI. Processing of your personal data by the operator of the social media platform

LinkedIn is solely responsible for the processing of personal data on the social media platform on which we operate our fanpages. This operator generally processes your personal data, which is collected when you visit one of our Social Media Channel, regardless of whether or not you have a user account on the relevant social media platform or are logged in to the particular social media platform, and also usually uses cookies and other storage and tracking technologies (across devices in some cases). Refer to the information on data privacy on the following websites of the respective social media platforms for further information on the processing of your personal data by LinkedIn: LinkedIn Privacy Policy at https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy 

Refer to the following websites of the respective social media platforms for further information on the processing of your personal data by the operator of the particular social media platform within the scope of interest-based advertising as well as the setting options for your profile and your advertising preferences: LinkedIn at https://www.linkedin.com/psettings/ 


VII. Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws:

  • Right to erasure: You have the right to have your data erased if the conditions set out in Article 17 of the GDPR are met. For example, you may ask for your data to be erased if it is no longer necessary for the purposes for which it was collected. You may also ask for your data to be erased if your data is processed based on your consent and you withdraw that consent.
  • Right to restriction of processing: You have the right to ask for a restriction of the processing of your data if the conditions set out in Article 18 of the GDPR are met. That is the case, for example, if you dispute the accuracy of your data. You can then demand a restriction of processing for the period it takes to verify the accuracy of the data.
  • Right to object: If processing is based on an overriding legitimate interest, you have the right to object to the processing of your data. An objection is permitted if processing is conducted in either the public interest or based on a legitimate interest of the responsible party or a third party. You also have the right to object to data processing for the purpose of direct marketing. The same applies to profiling, insofar as it is related to direct marketing. 
  • Right to data portability: You have the right to receive your data in a structured, commonly used and machine-readable format and transfer the data to another data processor, provided that data processing is based on consent or contract fulfilment and that automated processing methods are used.
  • Right to withdraw consent: Where data processing is based on consent, you have the right to withdraw your consent to data processing with effect for the future at any time and at no cost.
  • Right to lodge a complaint: You also have the right to lodge a complaint about the processing of your personal data with a supervisory authority (such as the Data Protection Commissioner for the Federal State of Hessen [Landesbeauftragte für den Datenschutz Hessen])

If you wish to exercise your rights, please address your request to the contact indicated below. (VII.).


VIII. Contact

The contact for exercising your rights is primarily LinkedIn, which has sole direct access to requisite information or the functionality of the particular platform and can take relevant measures immediately. 

The contact for exercising your rights vis-à-vis LinkedIn and for further information: https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy 

Insofar as support by Biotest AG is possible or required, we will of course support you and, for example, forward your query regarding exercising your rights vis-à-vis to LinkedIn.

Refer to the following website for the contacts for exercising your rights vis-à-vis Biotest.com and for further information https://www.biotest.com/de/en/service_navigation/privacy_statement.cfm.


IX. Amendment of this Privacy Statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Social Media Channel. Any amendments become effective upon publication on our Social Media Channel. We therefore recommend that you regularly visit the Social Media Channel to keep yourself informed on possible updates.

Imprint

Published by

Biotest AG
Landsteinerstr. 5
D-63303 Dreieich

Tel.: +49 - 6103 / 801 - 0
Fax: +49 - 6103 / 801 - 150
mail@biotest.com


Legal form
Stock Corporation ("Aktiengesellschaft")

Managing board
Dr. Michael Ramroth (President)
Dr. Georg Floß
Peter Janssen
Dr. Jörg Schüttrumpf

Chairman of the supervisory board
Dr. Bernhard Ehmer

Subscribed Capital
39.571.452 €

Commercial Register
Offenbach am Main, HRB-Nr.: 42396

Competent Supervisory Authority
Regierungspräsidium Darmstadt

Value added tax identification number
DE 114127423